Why We Need to Look at Jobs to Get the Most Out of AI

Of all of the technologies that underpin the 4th Industrial Revolution, AI has undoubtedly received the most hype in terms of its ability to transform the workplace.  Breathless tomes have predicted the demise of millions of jobs as automated systems frogmarch their way through workplace after workplace.

Except the reality is somewhat different.  A recent report on the state of digital transformation by MIT Sloan Management Review and Deloitte Digital suggests that progress is glacial.  This is despite executives telling INSEAD researchers that AI and big data have the biggest potential for disruptive change.